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The health and safety of our colleagues and candidates for employment are our highest priority. Accordingly, Citi continues to monitor the COVID-19 situation closely. We have implemented precautionary measures across our firm globally, including conducting all candidate interviews virtually on a temporary basis until further notice where needed.

Growth Program Manager (Parental Leave Cover)

Job ID 20241729 Primary Location Sydney, Australia; Job Category Product Management and Development
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We’re looking for an experienced Marketing Manager to drive our high net worth client growth strategy on a 12 month fixed term contract. This critical role will offer the successful candidate exposure to both B2B and B2C marketing, and a broad range of channels and stakeholders.

The successful candidate will develop the referral strategy and execute key initiatives to deliver a pipeline of qualified leads to the frontline, to ultimately drive new investment and Citigold client growth for the Retail Bank. Key to this role will be partnering with the Sales and Distribution team to drive the Member Get Member program, the Business Referral Partner Program and identify other referral channels to deliver high net worth client growth.

Accountabilities

Business Referral Program

  • Partner with the Head of Business Partnerships to drive growth through Citi’s accredited referral partner network, providing regular and relevant marketing communications, plus branded collateral to foster ongoing engagement

  • Activate and maximize key sponsorships with identified partners, including Chartered Accountants, Migration Institute and Self-Managed Super Fund industry events

  • Work with the Events Manager on the events strategy to drive ongoing engagement with partners

  • Partner with the Sales and Distribution team to find new ways to convert leads submitted via this channel

Member Get Member Program

  • Seek and implement process enhancements to improve the frontline / client referral experience

  • Drive and implement key program enhancements, such as reviews of incentive structures, experiential component to the referral reward

  • Devise new touchpoints to trigger Relationship Managers to seek referrals from their existing client base, including targeting Promoters, successful referrals and clients with successful investment outcomes, amongst others

  • Partner with the Digital Sales and Marketing, Deposits, Mortgages and Cards teams to develop a bank-wide referral program that is product and segment agnostic

  • Work with the Sales and Distribution team to promote the program and roll-out key training initiatives

  • Work closely with the MRC and Retention Manager on promoting MGM via existing channels and cross-sell activity

New Channels

  • Work closely with teams across the business to identify new sources of client referrals, activate key Citi-wide partnerships to find and connect with HNW clients

  • Monitor competitor and market trends ongoing to drive innovation and ensure competitiveness of Citi’s referral programs

Campaign Management

  • Develop and manage delivery of innovative referral campaigns (e.g. credible reasons) that deliver account targets, speak to our target audience, are delivered on time

  • Manage end-to-end campaign execution requirements including Activity Briefs, Comms Approvals, agency and design briefs, DM data briefs, creative development and channel execution. Channels include Salesforce Marketing Cloud (eDM, SMS, Cloud-based landing pages), Citi’s mailhouse, eCRM and RM dashboard uploads, the website and mobile app, paid media and other touchpoints as they become available

  • Ongoing management of the digital referral portal

  • Provide marketing and collateral support where required for Wealth Management Centres 

Budget Management and Reporting

  • Prudently manage the referrals budget, including optimisation, accruals and invoicing, to ensure targets and return on investment metrics are exceeded

  • Work with Business Analytics and Sales Performance team to track the lead pipeline and growth through referral channels

  • Monitor and socialise key campaign metrics by preparing detailed post implementation reviews. Use these learnings to inform future campaign/channel strategies.

Key Competency Requirements

  • Analysis and Decision Making - Identify and understand issues, problems and opportunities and develop appropriate solutions.

  • Build Effective Working Relationships - Develop and leverage collaborative relationships to facilitate the accomplishment of business goals.

  • Communicates Effectively - Communicate clearly and concisely, with impact and credibility using appropriate language, style and terminology.

  • Market, Sales and Customer Focus - Create and seize opportunities that provide superior returns for shareholders and make customers and their needs a primary focus.  Work to reinforce a market, sales and customer focus.

  • Operational Execution - Accountable for acquisition performance and act with a sense of urgency to address issues and take advantage of opportunities. Immediate access to key financial and operational data.

Qualification Requirements

  • Minimum 5 years work experience – banking and telecommunications experience valued

  • Tertiary qualified in marketing or related discipline

  • High level of proficiency in Digital Marketing Systems ideally Salesforce Marketing Cloud and journeys with knowledge of latest social marketing techniques, web based analytics, Facebook profiles

  • Knowledge and/or use of Adobe Experience cloud, Google Analytics, CRM systems

  • Strong, written and verbal communication skills & competency in Microsoft Office, Excel, Powerpoint

  • Strong data management knowledge of segmentation/ extraction/customer targeting and techniques

  • Strong numerical and financial capability

  • Ability to plan, prioritise and co-ordinate multiple campaigns and initiatives to effectively deliver high-quality, sustainable results

  • Lateral thinker who demonstrates drive and commitment to delivering innovative solutions

  • Strong interpersonal, problem solving and influencing skills

  • Operates with a customer-centric lens

  • Adaptable, resilient and flexible

  • Team player who is energetic and highly motivated

  • Strive for continuous self-development

Key Scorecard Metrics 

  • New to investments / investment capable growth

  • Citigold and Citigold Select Client Growth

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Job Family Group:

Product Management and Development

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Job Family:

Product Management

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Time Type:

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

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