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Digital Acquisition Manager - Maternity Cover

Job ID 20239977 Primary Location Sydney, Australia; Job Category Marketing
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Digital Acquisition Manager

Welcome to the exciting world of Retail Digital Acquisition! Citi’s Retail business is hiring someone to support both new and existing acquisition capabilities to drive savings and wealth campaigns. The successful candidate will be crucial to the success of Retail Acquisition Team in 2021.

This role is a 12 month maternity cover starting from January 2021 with numerous opportunities within the business after 12 months. Within the year, you will get the chance to collaborate with a high performing team to:

  • Drive new acquisition campaigns and business capabilities

  • Optimise existing acquisition capabilities

This role will also provide you with fantastic opportunities to work with stakeholders across the other Citi business units and markets which will be extremely helpful for you to build up your personal branding within Citi and help prepare you for your next role.  

Job Description:

The Digital Acquisition Manager is a seasoned professional role whose core responsibilities are to plan, execute and measure marketing campaigns, including SEO/SEM, social media, online content and display advertising, to attract new clients for the Retail bank. It requires in-depth knowledge of digital advertising and technology as well as an understanding of the retail banking sector within Australia. Execution is based on a test and learn approach using data to drive growth tactics. Digital campaigns will also need to be supported by other channels, such as EDM, print advertising and thought leadership strategies (such as webinars, seminars and interactive videos). The role requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources for decision making in the fast paced digital environment. Project management skills are needed, including excellent communication and diplomacy skills, as the role regularly assumes a leadership role within teams and projects.


  • Campaign execution and offer development to drive digital acquisition into the Retail Bank

  • Partner with internal teams, such as Sales, Marketing, Decision Management, Technology and Controls, to leverage data and digital capability available within Citi to optimise and grow digital acquisition

  • Work collaboratively with key external stakeholders for our digital media program

  • Report on programs performance and of progress on new initiatives, ensuring proper pacing against volumes, budgets and targets

  • Investigating campaign related enquiries and escalations

  • Optimisation of processes and technologies to help the client and internal experiences

  • Identify gaps in current campaign and fulfilment processes and work with relevant teams to drive improvements

  • Optimizes creative, messaging and acquisition landing pages to generate business results tied to key performance indicators

  • Oversees Quality Assurance (QA) in ad copies, landing pages and site links pre and post launch

  • Stays abreast of industry trends to develop ongoing subject matter expertise in the digital acquisition/online media and marketing space

  • Adherence, administration and documentation of campaign execution Policies and Procedures

  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency


  • 5 years of experience managing digital marketing campaigns for a large organization, financial services preferred

  • Bachelors/University degree in marketing or equivalent experience

  • Ability and willingness to learn and use multiple campaign delivery platforms

  • Ability to work under pressure, in a fast paced environment – able to meet deadlines whilst managing multiple priorities

  • Strong attention to detail – able to accurately check campaign elements to ensure delivery excellence

  • Effective analysis and decision making - identify and understand issues, problems and opportunities and develop appropriate solutions.

  • Build effective relationships with internal and external stakeholders - develop and use collaborative relationships to facilitate the accomplishment of business goals

  • Effective written and verbal communication - communicate clearly and concisely, with impact and credibility using appropriate language, style and terminology

  • Proactive and team focused – works well in a team setting and able to support other team members as needed


Job Family Group:



Job Family:

Digital & Social Media Marketing


Time Type:

Full time


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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View the EEO Policy Statement.

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