Skip to main content



The health and safety of our colleagues and candidates for employment are our highest priority. Accordingly, Citi continues to monitor the COVID-19 situation closely. We have implemented precautionary measures across our firm globally, including conducting all candidate interviews virtually on a temporary basis until further notice where needed.

Digital Channels & Client Experience - Product Manager (AVP)

Job Req ID 22541721 Location(s) Singapore, Singapore Job Category Product Management and Development
Apply Now

The Digital Engagement team is responsible for driving Citi’s key digital metrics such as mobile banking adoptions, digital usage and digital onboarding processes.

The ideal candidate will be extremely result-oriented, who can help us drive success in digital adoption, usage and enhance customer experience, via data driven strategies and digital innovations. You are a leader, problem solver and innovative entrepreneur, proactive in executing plans to meet planned objectives. You have passion in driving digital growth and contributing to sales, service, productivity, and cost optimization. You enjoy working in an environment where you are fully empowered to do what you believe is right and implement go-to-market strategies quickly, both in working as a team and independently.

Roles and responsibilities

· Work with team to drive and support Singapore teams to deliver ambitious digital growth with some examples as below: mobile banking adoptions, digital usage, digital commercialization

· Key deliverables

o Drive engagement E2E programs/campaigns that meet KPIs

o Day-to-day execution of engagement activities

o Ideate and identify new opportunities to grow adoption and usage

o Manage customer enquiry/complaint related to the engagement activities.

· Work closely with the Regional and local partners to execute digital engagement activities/campaigns

· Measure, track and review digital metrics and reports to relevant senior stakeholders on a timely and regular basis.

· Work closely with control and governance stakeholders such as Risk, Operations, Compliance, Legal, Governance, Data Security, and Fraud to review and obtain approval for planned initiatives.

· Work with analytics teams or external agencies to analyze and translate customer insights into actionable engagement strategies

· Partner cross-functionally with Product, Regional, Marketing, Customer Experience, Contact center and Data teams to drive user adoption, usage and engagement KPIs.

Qualifications & Experience

· Minimum 4 years digital engagement experience in digital/mobile adoptions, usage, customer journey, process/product roadmap, transformation/change, and service migration, preferably from banking and financial industry.

· Relevant bachelor’s degree in the field of business information technology, humanities social sciences.

· Good knowledge in digital or ecommerce marketing.

· Experience in managing end-to-end projects/campaigns

· Ability to actively contribute from ideation to implementation processes with stakeholders

· Very strong in hands-on execution and ability to drive projects in tight timelines

· Strong verbal, written communication and presentation skills

· Accountable, proactive and thoughtful with high attention to detail and strategic problem solving

· Effectively work internally and externally to address, manage and resolve escalations independently

· Enjoy working in a dynamic and fast-paced environment


Job Family Group:

Product Management and Development


Job Family:

Digital Product Management


Time Type:

Full time


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

Apply Now
  • Join our team
    of 220,000+
    strong diverse employees

  • Socially minded employees volunteering in communities across 90 countries

  • Meaningful career opportunities thanks to a physical presence in over 95 markets

We foster a culture that embraces all individuals and encourages diverse perspectives, where you can make an impact and grow your career. At Citi, we value colleagues that demonstrate high professional standards, a strong sense of integrity and generosity, intellectual curiosity, and rigor. We recognize the importance of owning your career, with the commitment that if you do, we promise to meet you more than half way.

Saved Jobs

You have no saved jobs

Previously Viewed Jobs

You have no viewed jobs