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AVP - Digital Acquisition - HYBRID

Job Req ID 22561988 Location(s) Singapore, Singapore Job Category Marketing
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This role sits within the consumer banking business as part of the Singapore country marketing team supporting the Retail Marketing scope of work. The individual should have a strong understanding of digital marketing, and will collaborate with internal/external stakeholders to drive retail acquisition and integrated marketing campaigns.


  • Drive integrated marketing, digital sales and acquisition for Retail customers across emerging affluent and affluent segments
  • Develop and manage marketing campaigns across paid and owned media to optimize full funnel performance. Understand fall-out points through the conversion funnel and implement solutions to improve acquisition
  • Leverage data and insights to identify audiences for growth, improve the digital customer journey and implement relevant targeting strategies to drive performance  
  • Analyze the efficacy of marketing campaigns through campaign data, analytics and conversion funnels
  • Manage external creative and media agencies to develop and deliver best-in-class marketing campaigns
  • Manage affiliate partners and marketing partnerships to drive lead generation and acquisition
  • Work closely with business stakeholders across segment, product, legal and compliance, finance, channel execution teams and regional marketing counterparts
  • Manage and maintain the marketing budget to ensure effectiveness in marketing spend, as well as invoice payment, accruals, forecasting, expense reconciliation and audit report
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.



  • 6-8 years working experience
  • Strong digital marketing competence across performance, analytics and measurement
  • Marketing campaign and agency management experience, with a demonstrated ability to shape media strategy and creative work
  • Excellent written and verbal communications skills, with the ability to engage with internal and external stakeholders across varying levels of seniority
  • Proven analytical, project and process management skills
  • Solid organizational skills and ability to manage multiple projects at one time
  • Self-starter who thrives in a fast paced environment, comfortable working with both data and creative
  • Understanding and interest in Martech/Adtech
  • Good working knowledge of Microsoft Office Suite, Adobe Analytics, Adobe Target, Adobe Audience Manager etc


  • Demonstrate an understanding of the retail banking business specifically in the areas of acquisition, as well as the emerging affluent and affluent client segments


  • Dynamic, adaptable, and self-driven
  • Intellectually curious, proactively seeking and developing new opportunities
  • Organized, detail oriented with the ability to execute deliverables in a timely manner
  • Team player - ability to partner and negotiate with cross functional teams to successfully deliver client needs
  • Demonstrated sense of accountability and decisiveness
  • Resourceful - possess the ability to set priorities, find solutions and work well within a team environment


  • Bachelors/University degree or equivalent experience in Marketing, Communications, or Business


    Job Family Group:



    Job Family:

    Marketing Generalist


    Time Type:

    Full time


    Citi is an equal opportunity and affirmative action employer.

    Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

    Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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