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The health and safety of our colleagues and candidates for employment are our highest priority. Accordingly, Citi continues to monitor the COVID-19 situation closely. We have implemented precautionary measures across our firm globally, including conducting all candidate interviews virtually on a temporary basis until further notice where needed.

Program Management Lead Analyst

Job Req ID 22530326 Location(s) O'Fallon, Missouri; New York, New York; Irving, Texas Job Category Marketing
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The VP, Marketing Campaign Manager – Mortgage Retention will manage the strategy, development, execution and optimization of mortgage marketing campaigns. Management of campaigns requires working closely with sales and business partners, as well as external partners. The candidate will manage all aspects of campaigns which includes direct mail, email, OBTM and/or digital deployment.

In addition to campaign development and execution, the candidate will manage campaign prioritization, coordinate testing, measure and report campaign performance and follow controls procedures in support of flawless execution.

This is a fast-paced position requiring the ability to think creatively, to juggle multiple projects, to manage many details and to build strong partnerships with Citi partners, as well as with external vendors. This role supports marketing for existing mortgage customers.


  • Partners with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity.
  • Help develop digital and cutting-edge elements to existing and new Marketing Campaigns.  Including driving online response and enhancing customer digital experience.
  • Collaborate with business partners to execute campaigns/initiatives that drive retention growth and greater customer engagement across direct mail, email, and/or digital channels.
  • Work closely with analytic partners to understand key drivers, make decisions and recommendations based on analytics.
  • Identify and manage issues to resolution.
  • Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
  • Manage internal legal, creative, and fair lending reviews and approvals for marketing campaigns.
  • Appropriately assess risk when business decisions are made, demonstrating consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.


  • 6-10 years of experience in marketing and mortgage/financial services industry experience.
  • Requires attention to detail, advanced project management skills, good communication, relationship building and problem-solving skills.
  • Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
  • Creative problem solving and sense of ownership.
  • Solid communication, presentation and project management skills.
  • Ability to work well under tight deadlines in a fast-paced and team-oriented environment.
  • Experience with direct mail, email, OBTM or digital channel deployments is preferred.


  • Bachelor’s/University degree, Master’s degree preferred or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.


Job Family Group:



Job Family:

Marketing Program Management


Time Type:

Full time


Primary Location:

Ofallon Missouri United States


Primary Location Salary Range:

$99,590.00 - $149,380.00


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting


Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.

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