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The health and safety of our colleagues and candidates for employment are our highest priority. Accordingly, Citi continues to monitor the COVID-19 situation closely. We have implemented precautionary measures across our firm globally, including conducting all candidate interviews virtually on a temporary basis until further notice where needed.

DB Marketing Lead Analyst

Job Req ID 22537989 Location(s) O'Fallon, Missouri; Wilmington, Delaware; Jacksonville, Florida; Atlanta, Georgia; New York, New York; Irving, Texas Job Category Marketing
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The DB Marketing Lead Analyst is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness. There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.


  • Provide subject matter expertise and leadership for various business initiatives throughout the project lifecycle to support requirements and consult on solutions. Code, test and execute the requirements for complex marketing campaign and non-marketing activities. Consult on campaign solutions and create automated solutions to streamline execution. Develop solutions to solve or fulfill the business requirements. Identify and segment campaign populations across multiple delivery channels (e.g. direct mail, email,statement, etc.) Execution of special projects to drive portfolio sales and revenue.
  • Contribute and have the ability to create project documentation to support related activities such as creating business requirements, project plans, decision documentation, testing documentation, as well as process and procedural materials.
  • Responsible for timely review, research and resolution of database marketing related issues that occur throughout business.
  • Accountable for reviewing and evaluating quality assurance testing and processes to ensure aligned with the appropriate governance controls; ensure issues are addressed as depicted by the service level agreements (SLA) and the controls are outlined within the Manager Control Assessment (MCA) processes.
  • Support internal and external audits and walk-throughs as required.
  • Ensure understanding and adherence to the regulatory requirements for the related activities.
  • Understand critical data processes and technology components within the defined processes; identifying critical gaps and/or opportunities.
  • Provide conversion and data mapping support.
  • Develop trust-based relationships with critical internal business partners.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.


  • 6-10 years of experience
  • Experience in system analysis and writing business and functional specifications.
  • Knowledge of consumer financial services regulatory environment.
  • Demonstrated business acumen.
  • Project management discipline and problem solving capabilities.


  • Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.


Job Family Group:



Job Family:

Database Marketing & Analytics


Time Type:

Full time


Primary Location:



Primary Location Salary Range:

$89,610.00 - $134,410.00


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting


Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.

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