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Lead Credit Card Analyst- Customer Engagement (Hybrid)

Job Req ID 22557161 Location(s) New York, New York; Wilmington, Delaware Job Category Decision Management
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This position is part of the Existing Customer Engagement team, within the larger US Customer Analytics organization. The Existing Customer Engagement analytics team is responsible for conducting financial and statistical analyses to drive consumer engagement and business insights and strategies to support business growth within the North America business, across Cards and Bank. Analyst will focus on the development of comprehensive strategy recommendations based on multiple factors such as in-depth customer insights (analytically derived); sound financial impact forecasting and thorough understanding of competitive landscape.This role is to lead end to end analytics to drive engagement with our customers across multiple cards , channels , offers etc.It is a very highly visible role that requires thought leadership and collaboration with senior leaders across multiple functions.


  • - Support the execution priorities of the existing customers spend engagement analytics team

    - Create a holistic targeting strategy with right offers, channels and segments to drive profitable long-term customer engagement.  

    - Design & evaluate targeting strategies for specific programs and promotions

    -Business case sizing based on Citi internal data/ trends and external market & industry trends

     -Recommend and design testing around offer constructs/value prop, population selection, segmentation, etc to further learnings and enhance opportunities

    -Identify actionable customer insights based on internal and external customer behavioral and financial data.

     -Oversee the annual plan by coordinating with marketing partners and driving the analysis to support marketing spend and ensuring adherence to financial guidelines.  Work with marketing to prioritize spending on highest return initiatives while also continuing to push test & learn capabilities.

    -Develop sound program impact forecasting (both financial impact and customer behavior) and track program impact over time in order to build knowledge about how each treatment impacts the portfolio dynamics.

  • - Provide thought leadership while working closely with business partners across Products,Marketing, Risk, Finance, Legal and Compliance. Collaborate / influence business partners to implement strategies capitalizing on opportunities identified through risk-return analysis.  Communicate clearly and effectively to business partners and senior leaders.

  • Qualifications:
  • Bachelor's degree with background in Statistics, Economics, Business, Operations Research or similar discipline. Master's degree preferred.

    • 6+ years working experience in an quantitative field; Financial services experience preferred

    • Strong analytical and practical problem solving abilities. Solid understanding of the consumer lending market, customer life cycle, and P&L.

    •Business knowledge of existing customer treatments and impact.

    •Strong understanding of optimization and financial forecasting processes, and advanced analytics tools & techniques.

  • Strong understanding of database structures with proficiency in R, Python, SAS preferred

  • Strong project management, analytic thinking, and partnership skills

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.


Job Family Group:

Decision Management


Job Family:

Business Analysis


Time Type:

Full time


Primary Location:

New York New York United States


Primary Location Salary Range:

$132,320.00 - $198,480.00


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.

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