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VP: Digital Marketing Lead Analyst

Job Req ID 21363813 Primary Location New York, New York; Atlanta, Georgia; Elk Grove Village, Illinois; Irving, Texas Job Category Marketing
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VP Digital Marketing Lead Analyst

Job Description

Opportunity to join Marketing Transformation and Delivery, a dynamic, highly visible group within Citi’s consumer bank marketing organization.  The Digital Marketing Lead Analyst will support Citi’s digital marketing transformation efforts by supporting the roll-out and widescale adoption of Salesforce Marketing Cloud (SFMC).  The lead analyst will partner closely with internal stakeholders to implement new marketing strategies in SFMC and to leverage new features available in the tool to deliver new strategies that improve the relevance and impact of each customer communication.  This role will partner closely with colleagues from across the marketing organization and requires meticulous attention to detail to ensure flawless execution and strict adherence to necessary process controls.

Key responsibilities include:

• Partnering with internal teams, specifically – marketing strategy, Marketing Information Management (data), and external suppliers to ensure email campaigns, which are often highly complex, are designed and executed flawlessly to meet business goals.

• Planning and executing Email Marketing campaigns including setting-up/editing multiple programs within a deployment, recommending and/or refining targeting segmentation, implementing testing strategies, developing schedules, recommending optimization rules, auditing waterfalls produced by the Marketing Information Management team, and conducting pre-deployment checks.

• Reviewing email creative submissions and confirming conformity to branding guidelines and email best practices including ADA digital guidelines as well as executional efficiency, as applicable.

• Applying critical thinking skills to identify and mitigate potential issues to avoid negative impacts to our customers, internal clients and Brand.

• Executing capacity models for monthly assessment and prioritization process

• Remain extremely focused on detail while managing multiple email campaigns simultaneously.

• Ensure quality deliverables are on time and meet all Channel Controls.

Job Qualifications:

  • 6-10 years of business experience, particularly in email campaign production management
  • Experience with Salesforce Marketing Cloud Content Builder and Journey Builder
  • Ability to understand data and make recommendations based on analytics; including test design recommendations and waterfall audits
  • Thinks operationally and strategically; analyzes issues, uses sound judgment
  • Strong communications skills: ability to clearly, effectively discuss projects; strong listening skills
  • Excellent relationship building with internal clients and external developers; requires collaboration and teamwork across organizational boundaries
  • Intellectual curiosity, logical thinking and the ability to solve problems creatively
  • Accountability, attention to detail, decisiveness and strong work ethic
  • Excellent organization and time management skills; ability to handle/track multiple concurrent job statues; works effectively under tight deadlines, adhering to process calendars
  • Ability to discern creative best practices and an eye for visual media in general. 
  • Ability to understand HTML code
  • Experience with Confluence and or Jira a plus
  • Bachelor’s degree required

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.


Job Family Group:



Job Family:

Digital & Social Media Marketing


Time Type:


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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