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VP, Digital Display / Programmatic Manager

Job Req ID 21348341 Primary Location New York, New York; Jacksonville, Florida Job Category Marketing
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Lead the operations, execution, and strategy for full funnel media campaigns with an emphasis on leading the USCM Display and programmatic channel’s creative development, media and creative QA and control process, and management of the team’s media budget. This role will work closely with the rest of the Display/programmatic team, the broader Citi digital acquisitions team, data science, risk, fraud, legal, and compliance teams, as well as Citi’s digital media agency and vendor partners. Strong cross-functional capability a must.

Key responsibilities include:

  • Lead the channel’s creative development across desktop, mobile, native, and social platforms:
    • Various display advertising assets (includes banners and native units) refreshes, new creative opportunities, and budget required for development
    • Updating of landing pages to account for product changes
  • Manage the tracking, testing, and QA of all creative and media assets for the accuracy, functionality, and flow of ad experiences and documenting as necessary to ensure flawless execution of media
  • Manage quarterly media and creative budgets to ensure media investment is spent correctly and efficiently to deliver maximum value to the business, and that the team is billed and pays partners on time
  • Work closely with agency partners and other vendors, including agency media and analytics teams, to ensure that they provide maximum value to Citi by delivering flawless execution and value-add strategic support to Display Acquisitions team.

This role will require flexibility to meet evolving business needs. Completing the above tasks will require:

  • Utmost attention to detail and strong organization skills especially as it pertains to following legal and compliance guidelines
  • A keen sense of curiosity and willingness to ask questions that can drive positive change
  • Proactively looking for ways to improve existing processes to drive efficiencies
  • An ability to make independent decisions, but a willingness to value and incorporate differing viewpoints into decision making
  • Working with key partners across the business including Cards and Bank product, marketing, martech, data science, legal, and compliance teams
  • Managing multiple projects across several agency and vendor partners, with the keen ability to facilitate projects to meet deadlines


  • 4-5 years’ marketing experience
  • Strong understanding of digital marketing and customer experience. Previous work with direct marketing campaigns is a plus.
  • Preferred candidates will have a strong working knowledge of DSPs, programmatic ad buying, and RTB - Background in paid media a significant plus.
    • Multi Touch Attribution experience a plus. 
    • Previous agency and/or ad operations experience a plus. Ad trafficking experience a plus
  • Previous financial services experience a plus, but not required
  • History of executing successful marketing campaigns
  • Detail-oriented and able to manage multiple competing priorities
  • Effective agency and budget management experience
  • Experience with DV360, Microsoft Office (Excel, Word, PowerPoint), Adobe


Job Family Group:



Job Family:

Digital & Social Media Marketing


Time Type:


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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