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Marketing Content Transformation Lead, AEM

Job Req ID 22486883 Primary Location New York, New York; Wilmington, Delaware; Atlanta, Georgia; Elk Grove Village, Illinois; Irving, Texas Job Category Marketing
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The Marketing Content Transformation Lead will support Citi’s digital marketing automation and personalization efforts leveraging Adobe Experience Manager to engage with new and existing customers/clients. By implementing AEM, the specialist will support the execution of marketing plans through ideation, execution and reporting/analysis as needed. The specialist will support the implementation of dynamic marketing content across multiple platforms, including meticulous focus on controls and required approvals to ensure flawless execution. This role will partner closely with colleagues within the Marketing/IT/Digital organization.

Job Responsibilities

  • Work in a multidisciplinary environment (technology, creative, user experience, media, analytics) to create, launch, and coordinate acquisition and engagement initiatives.
  • Operate in Adobe Experience Manager daily to create content fragments, apply meta-data and support authors in building marketing assets via online channels, email and offline channels.
  • Provide reporting, analysis and recommendations throughout and at the conclusion of campaigns, based on milestones, success metrics and reporting requirements.
  • Lay out campaign workflows, including validation rules, triggers, alerts, and automated responses.
  • Work with data team to identify related system or field needs to drive dynamic content
  • Tag and code content and links for tracking against a cross-channel environment.
  • Assist in the day-to-day administration of related tools as needed.
  • Support in the planning, reviewing and customizing of the Content application as needed to meet needs of the users.
  • Own day-to-day project management and provide thought leadership and impactful recommendations on strategies to deploy Adobe Experience Manager
  • Lead discussions with business stakeholders to define requirements, map processes, stand up pilots and launch
  • Scope problems, identify major issues and actionable opportunities, help design solutions, and quantify potential impact
  • Develop deep trust-based advisor relationships with key stakeholders and ensure high rating on ‘customer satisfaction’ inquiries.


  • 7+ years of digital marketing experience
  • Deep working knowledge of Adobe Experience Manager- Use of Sites, Assets, Experience Fragments. Experience transforming to AEM from offline processes a big plus.
  • Experience with implementing or supporting dynamic content governance structures
  • Experience with marketing automation or related marketing technology platforms such as Adobe Experience Manager, Salesforce Marketing Cloud, etc.
  • Experience with leveraging decision engines/offer engines to drive personalized messaging
  • Understanding of Adobe Experience Manager architecture and knowledge of the wider Adobe ecosystem. Experience with applying metadata to assets and refreshing as needed.
  • Intermediate understanding of Data Management Platforms
  • Experience with Jira, Confluence, Agile scrum processes and ceremonies
  • 5+ years’ experience in successfully managing complex business transformation projects
  • Exemplary written and oral communication skills which can be leveraged to persuade and effectively lead impacted parties through change
  • Demonstrated ability to problem-solve and troubleshoot
  • Experience in genuine program management during which they applied a structured approach (methodology) to the successful management, tracking, planning, monitoring and reporting of projects
  • Proficient in Microsoft Office products
  • Ability to demonstrate partnership and a will to win while driving success


  • Bachelor’s/University degree, Master’s degree preferred


Job Family Group:



Job Family:

Digital & Social Media Marketing


Time Type:

Full time


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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View the EEO Policy Statement.

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Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.

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