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Head of Mortgage Marketing

Job Req ID 21300291 Primary Location New York, New York; Wilmington, Delaware Job Category Marketing
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Role Description

As a part of the US Consumer Marketing organization, the Head of Mortgage Marketing would oversee the entirety of mortgage marketing across acquisitions and existing customer with a focus on digital first.  This role will be the lead marketing contact for the mortgage business and one main priority is to transform the organization digitally, responsible for overseeing the development of a robust, comprehensive digital acquisitions strategy from a portfolio lens and allows the business to meet the financial targets of the US Consumer lines of business.  More specifically, this role is responsible for (1) helping shape the appropriate test and learn strategies by products / across sub-channels, (2) oversee  acquisition and portfolio performance (account run rates, product and creative KPIs, testing results, etc) and adjust the team’s strategies as appropriate to ensure the business meets its targets, and (3) closely partner with the digital acquisition external channel and channel management leads to ensure that the appropriate transparency and efficiency exists across the product / channel / operations functions within the Digital Acquisitions organization.  Lastly, the Head of Mortgage Marketing will be expected to provide critical thought leadership in developing and ultimately implementing our capabilities roadmap, including how those capabilities influence the team’s go forward learning agenda.

These efforts require both a strategic lens as well as the ability to provide efficient, tactical oversight to the team, regularly involving a cross functional suite of organizations, both within US Consumer Marketing as well as in the US Consumer Digital organizations.  Beyond USCM and USCD, this role has direct input into and partnership with Decision Management, Risk Management, Finance, and Legal/Compliance organizations in order to ensure efficient operation of the Digital Acquisition channel. 

Key Responsibilities 

  • Lead a team of ~10 FTE and oversee Mortgage Digital Acquisitions, Non-Digital Acquisition and Existing Customer Marketing with a focus on Digital first
  • Lead the innovation and development of high performing digital acquisition product strategies to transform into a leading digital acquirer
  • Collaborate with business partners to grow efficiencies and effectiveness in our channels through innovation in strategy, targeting, delivery, process and new capabilities.
  • Help design and monitor critical channel processes and procedures.  Ensure 100% successful completion rate of any/all audits (both internal and external)
  • Coordinate the ideation, cross functional alignment, and implementation efforts (strategy setting, business targets, initiative prioritization, etc) required to support portfolio strategies within the digital acquisition channel
  • Partner with the cross functional team in designing, developing, and implementing the critical capabilities needed to enable material, step function growth within Digital Acquisitions next year and beyond
  • Maintain an extreme focus on detail while coordinating the organization’s compliance regarding key regulatory controls. 

Business and Technical Requirements

  • Digital mortgage experience preferred
  • 8+ years business experience, particularly in direct response, digital marketing
  • Strong familiarity with the current state of digital marketing, with ability to provide insight on future digital marketing opportunities
  • Experience in marketing project management beneficial
  • Bachelor’s degree required
  • Must be familiar with basic reporting, credit cards P&L models, and fundamental analytic tactics
  • Financial services industry experience preferred

Leadership Competencies

  • Exemplary communication, presentation and influencing skills
  • Outstanding facilitator, able to partner with business project leads and stakeholders to brainstorm, evaluate, select and implement solutions to project issues
  • Promote a culture of collaboration and teamwork across organizational boundaries; willing to break down functional silos to optimize business results and to facilitate the overall growth of the Citi Cards franchise
  • Excellent interpersonal, listening, relationship building and negotiations skills
  • Demonstrated ability to manage multiple tasks/projects simultaneously and drive solutions to complex problems
  • Strategic, critical, franchise thinker
  • Comfortable operating in a highly matrixed, complex environment
  • Strong sense of accountability and decisiveness in a strong work ethic culture
  • Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency. Candidate must be able to make fact-based recommendations to improve our overall strategies.


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Marketing Generalist


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