Global Payments Marketing, SVP
The Global Consumer Bank is on a journey to transform the business model and pivot for growth. The world has changed and disruption is at our door. We are faced with an increasingly competitive environment where customer expectations are higher than ever. We must radically simplify the way we do business, re-evaluating everything we do with the goals of speed, simplicity, and more efficiently deploying resources. It is imperative that we become a flatter, leaner organization capable of executing with greater efficiency and agility. We need to accelerate the transformation of our operating model to be mobile first and lead what is next digitally to pivot to growth.
We attract and nurture local talent from all over the world, ensuring our people are both deeply attuned to regional needs but also bring a global mindset to help clients, communities, and nations to move forward. Our culture is fueled by men and women with the passion to push beyond borders and boundaries, and the wisdom and courage to do what is right.
Citi’s Global Consumer Bank has a unique opportunity to leverage its global consumer relationships and footprint, state of the art technology, and leading consumer banking position to deliver customer value in a targeted and impactful way. Citi is optimizing its relationship structure with the Global Networks, Mastercard and Visa, to realize a fully integrated global delivery model with technology at its core, where data and analytics, marketing and product all work in concert on the network platform goals of the company to deliver a remarkable customer experience.
To help us continue on this journey, the Networks Team is looking for an SVP of Global Payments Marketing to lead evaluation, sizing, and integration of marketing, advertising, research and sponsorship solutions with Visa and Mastercard that will transform and grow the Global Consumer Bank.
The SVP of Global Payments Marketing will report to the Head of Network Marketing Solutions, and will be responsible for executing marketing deliverables that are complex and cross-functional in nature in addition to managing a global fund to grow business performance through Network marketing assets and solutions. This hire will develop and execute strategic marketing initiatives in partnership with internal stakeholders, Visa, and Mastercard partners globally. This individual will closely collaborate with Visa and Mastercard partners to leverage and co-create marketing initiatives and strategic growth opportunities, delivering measurable and mutually beneficial business outcomes.
The hire will develop actionable marketing proposals by leveraging assets from Visa and Mastercard, including research, data insights, payments trends, brand and sponsorship assets, creative development, digital marketing solutions, and global best practices.
Qualifications and Requirements
Accomplished and experienced financial services or payments professional with 8+ years of relevant experience and a proven track record of successful revenue-generating marketing partnerships, creative deal making, and effective partnership management
Proficient understanding of digital payments and commerce, retail banking, digital wallets, credit card portfolios, and marketing channels
Collaborate with cross-functional teams and the ability to structure and execute business initiatives, lead analysis, and communicate final recommendations for growing marketing partner relationships
Develop systematic procedures in support of the identification, engagement, and development of strategic partnerships.
Partner with business leaders to translate opportunities into growth initiatives and ensure marketing initiatives and ideas fit forward-looking plans
Develop and present reporting that tracks against key KPIs and evaluate performance to recommend improvements
Continuously review competitive landscape and identify partnership opportunities that will continuously position Citi as the market leader
Align with cross-functional teams on key initiatives including representation from legal, marketing, product, operations, technologies, and finance.
Ability to perform responsibilities with autonomy, while excelling in a fast-paced, results-oriented environment.
Skills and Experience
Engage with external Visa and Mastercard partners in a systematic and strategic manner to maintain and strengthen the relationships globally
A self-starter with the ability to manage concurrent and time sensitive projects focused on results
Ability to listen well, contribute to creative business discussions, influence and lead by example
Experience managing up and strong executive level communications, both verbal and presentations
Proven track record of implementing strategic initiatives, policies, and operational decisions
Outstanding attention to detail, time management, ability to multi-task, and flexible mindset
Ability to work both independently and collaboratively within a team and with a sense of urgency
Effectively prioritize projects and meet aggressive, recurring deadlines with a strong bias for action
Excellent financial acumen and analytical skills
Excellent verbal and written communication skills
Proficient user of the Microsoft Office suite, particularly Excel and Power Point
Bachelor’s degree required, preferably in business, marketing, or economics
Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.
Job Family Group:Consumer Sales
Job Family:Consumer Business Development
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
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