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Digital Asset Management Lead

Job Req ID 21374771 Primary Location New York, New York; Jacksonville, Florida; Irving, Texas Job Category Marketing
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US Consumer Marketing is implementing Adobe Assets as its Digital Asset Management System and seeks a DAM Admin/Product Owner. Qualified candidates should be well versed in the day-to day implementation and UX of an online digital asset management system. Candidates should understand all forms of media assets, single-source-of truth file linkage and execution. Candidates should understand digital work flow within an online portal or server environment with a deep understanding of the types of files typically used across all applications and software relevant to content creation.

Job responsibilities:

  • Central contact for all DAM activities/administration and act as the curator of all assets.

  • Act as the liaison between Adobe and Citi (both Business and Tech teams) for all DAM activities.

  • Understand asset flow and external touchpoints.

  • Cross functional internal partner between marketing, product, etc. so they understand the Dam and its benefits.

  • Handle strategic online initiatives associated with the DAM and linked assets

  • Monitor and evaluate existing online media campaigns that are linked to DAM assets

  • Work with other department heads and LOB’s to discuss plans and marketing needs associated with DAM assets

  • Collaborate with Finance to set and stay within budget allocated for the DAM

  • Stay current with emerging opportunities in the digital marketing world and how they may affect the DAM

  • Lead the education and training of the DAM within Citi and external partners and agencies

  • Structure/Identify the DAM so it is scalable for incoming photography and video assets from third-party creators

  • Define and manage permissions within the DAM

  • Manage, edit and assign metadata for all assets and ensure consistent application of keywords to assets

  • Ensure incoming photography and video assets meet brand and technical standards set by Citi

  • Manage and oversee all tech updates including Adobe Software updates

Job Requirements:

  • 5-8 years’ experience with DAM’s

  • Direct experience standing up a DAM preferred

  • Experience with AEM Assets preferred

  • Knowledge of marketing campaigns from the execution stage and implementation

  • Clear written/verbal communication, as well as strong presentation and people skills

  • A proactive attitude and ability to take initiative and work independently

  • Ability to adapt and streamline complex processes and workflows

  • Ability to bridge business user needs with tech requirements and advise users on most practical efficient tactics/strategies

  • Understanding of file types and software:

  • Power Point

  • Microsoft Word

  • Microsoft Excel

  • Keynote

  • Adobe Acrobat Pro

  • Adobe InDesign

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe Premier Pro

Static Image File types:

  • PDF (all versions and functionality within Acrobat Pro)

  • PNG

  • JPEG

  • TIFF

  • EPS

  • HTML files and animation

  • SVG

  • PSD - Photoshop file with layers

  • EPS – Photoshop and Illustrator

  • Flash (SWF)

  • BMP

  • RAW

Video File Types:

  • GIF

  • MP4

  • .MOV

  • WMV

  • MPEG

  • AIFF

  • Quicktime


Job Family Group:



Job Family:

Marketing Generalist


Time Type:

Full time


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Effective November 1, 2021, Citi requires that all successful applicants must be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.

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