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Digital Asset Management Lead

Job Req ID 21374771 Primary Location New York, New York; Jacksonville, Florida; Irving, Texas Job Category Marketing
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US Consumer Marketing is implementing Adobe Assets as its Digital Asset Management System and seeks a DAM Admin/Product Owner. Qualified candidates should be well versed in the day-to day implementation and UX of an online digital asset management system. Candidates should understand all forms of media assets, single-source-of truth file linkage and execution. Candidates should understand digital work flow within an online portal or server environment with a deep understanding of the types of files typically used across all applications and software relevant to content creation.

Job responsibilities:

  • Central contact for all DAM activities/administration and act as the curator of all assets.

  • Act as the liaison between Adobe and Citi (both Business and Tech teams) for all DAM activities.

  • Understand asset flow and external touchpoints.

  • Cross functional internal partner between marketing, product, etc. so they understand the Dam and its benefits.

  • Handle strategic online initiatives associated with the DAM and linked assets

  • Monitor and evaluate existing online media campaigns that are linked to DAM assets

  • Work with other department heads and LOB’s to discuss plans and marketing needs associated with DAM assets

  • Collaborate with Finance to set and stay within budget allocated for the DAM

  • Stay current with emerging opportunities in the digital marketing world and how they may affect the DAM

  • Lead the education and training of the DAM within Citi and external partners and agencies

  • Structure/Identify the DAM so it is scalable for incoming photography and video assets from third-party creators

  • Define and manage permissions within the DAM

  • Manage, edit and assign metadata for all assets and ensure consistent application of keywords to assets

  • Ensure incoming photography and video assets meet brand and technical standards set by Citi

  • Manage and oversee all tech updates including Adobe Software updates

Job Requirements:

  • 5-8 years’ experience with DAM’s

  • Direct experience standing up a DAM preferred

  • Experience with AEM Assets preferred

  • Knowledge of marketing campaigns from the execution stage and implementation

  • Clear written/verbal communication, as well as strong presentation and people skills

  • A proactive attitude and ability to take initiative and work independently

  • Ability to adapt and streamline complex processes and workflows

  • Ability to bridge business user needs with tech requirements and advise users on most practical efficient tactics/strategies

  • Understanding of file types and software:

  • Power Point

  • Microsoft Word

  • Microsoft Excel

  • Keynote

  • Adobe Acrobat Pro

  • Adobe InDesign

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe Premier Pro

Static Image File types:

  • PDF (all versions and functionality within Acrobat Pro)

  • PNG

  • JPEG

  • TIFF

  • EPS

  • HTML files and animation

  • SVG

  • PSD - Photoshop file with layers

  • EPS – Photoshop and Illustrator

  • Flash (SWF)

  • BMP

  • RAW

Video File Types:

  • GIF

  • MP4

  • .MOV

  • WMV

  • MPEG

  • AIFF

  • Quicktime

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Job Family Group:

Marketing

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Job Family:

Marketing Generalist

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Time Type:

Full time

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

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Effective November 1, 2021, Citi requires that all successful applicants must be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.

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