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The health and safety of our colleagues and candidates for employment are our highest priority. Accordingly, Citi continues to monitor the COVID-19 situation closely. We have implemented precautionary measures across our firm globally, including conducting all candidate interviews virtually on a temporary basis until further notice where needed.

AVP, Digital Channel Sr Analyst - Email Production Manager (Hybrid)

Job Req ID 22499994 Primary Location New York, New York; Wilmington, Delaware; O'Fallon, Missouri; Jacksonville, Florida; Charlotte, North Carolina; Miami, Florida; Atlanta, Georgia; Irving, Texas Job Category Marketing
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This is a hybrid role.

The Email Channel works with various product and segment owners to deliver email marketing campaigns to our customers.  Individuals on the team consult with marketing strategy program owners as well as creative agencies on email design related to functionality (e.g. responsive, ADA guidelines), email best practices and test design options.  Individuals are subsequently responsible for all email set-up and carrying out campaign execution and deployment checks. 

Key responsibilities include:

  • Partner with internal teams, specifically – US Branded Cards or Retail Bank Program Managers (marketing strategy), Marketing Information Management (data), Creative Management (routing and copy auditing) + external suppliers to ensure email campaigns, which are often highly complex, are designed and executed flawlessly to meet business goals.  Most programs have dedicated Scrum Teams for execution as well as backlog sizing; candidates will be a member of ~3 Scrums. 
  • Executing program-level capacity models for monthly assessment and prioritization process
  • Planning and executing Email Marketing campaigns including setting-up/editing multiple programs within a deployment, recommending and/or refining targeting segmentation, implementing testing strategies, developing schedules, recommending optimization rules, auditing waterfalls produced by the Marketing Information Management team, and conducting pre-deployment checks.
  • Reviewing email creative submissions and confirming conformity to branding guidelines and email best practices including ADA digital guidelines as well as executional efficiency, as applicable
  • Applying critical thinking skills to identify and mitigate potential issues to avoid negative impacts to our customers, internal clients and Brand.
  • Remain extremely focused on detail while managing multiple email campaigns simultaneously.
  • Ensure quality deliverables are on time and meet all Channel Controls.

Job Qualifications:

  • 2 years of business experience, particularly in email campaign production management
  • Experience with enterprise level ESP; Experience with Salesforce Marketing Cloud Content Builder and Journey Builder preferred
  • Ability to understand data and make recommendations based on analytics; including test design recommendations and waterfall audits
  • Thinks operationally and strategically; analyzes issues, uses sound judgment
  • Strong communications skills: ability to clearly, effectively discuss projects; strong listening skills
  • Excellent relationship building with internal clients and external developers; requires collaboration and teamwork across organizational boundaries
  • Intellectual curiosity, logical thinking and the ability to solve problems creatively
  • Accountability, attention to detail, decisiveness and strong work ethic
  • Excellent organization and time management skills; ability to handle/track multiple concurrent job statues; works effectively under tight deadlines, adhering to process calendars
  • Ability to discern creative best practices and an eye for visual media in general. 
  • Ability to understand HTML code
  • Experience with Confluence and or Jira a plus

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.


Job Family Group:



Job Family:

Digital & Social Media Marketing


Time Type:

Full time


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.

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