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Manager - Alliances

Job Req ID 21349508 Primary Location Mumbai, India Job Category Product Management and Development
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Manager – Cards Alliances: This role is a part of the Alliances team in the Cards Business managing partner relationships and usage campaigns. The core responsibility is to plan & execute usage campaigns to drive incremental spends on credit cards.


  • Manage critical relationships and drive Usage campaigns with partners across categories – Dining, Ecom, Retail, Mobile, Electronics, Travel & Entertainment etc.
  • Build engagement with key clients (partners) to drive higher adoption of Citi cards on partner channels.
  • Acquire new Partners across key and relevant categories for executing usage campaigns to drive card spends
  • Execute and communicate offers to customers in the most effective, relevant and efficient way.
  • Curate and execute organic campaigns to drive card spends.
  • Maintain relationships with key partners across categories and explore new partnerships.
  • Design and execute usage campaigns to drive card spends
  • Plan and execute marketing communication activity – ATL and BTL communication to promote usage campaigns (offers)
  • Design innovative ways to increase the brand visibility.
  • Constantly innovate and ideate to better the programs and ensure that the program is best-in-class and a cut above the competition.


  • 4-5 years of relevant experience.
  • Existing alliances & partnerships experience across Fintech, BFSI, Ecommerce, Retail, Telecom etc. preferred.
  • Should possess excellent communication skills.
  • Must have good negotiation skills
  • Should be innovative and should take new initiatives to closure by liaising with multiple internal and external stakeholders.
  • Ability to think out of box and come up with creative and innovative solutions.
  • Should be passionate about driving and expanding business


  • MBA from a reputed institute.


Job Family Group:

Product Management and Development


Job Family:

Product Management


Time Type:

Full time


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