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Campaign Analytics Manager

Job Req ID 22432382 Primary Location Mumbai, India; Chennai, India; Gurgaon, India Job Category Decision Management
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Role Outline / Job Summary

Every month, the Analytics team, in coordination with Marketing, Customer Excellence, e-Biz and other business partners runs a number of campaigns that inform customers about new and existing product features and offerings. There is a list of pre-identified important programs, which we run regularly; in addition to that there are numerous new requests from business managers are received every month. To ensure continuous client engagement and best customer experience, campaign management manager should ensure that optimum numbers of messages are sent with right offers at right time and through the right channel.

Job Description

  • Position Title: Campaign Manager
  • Grade / Level: Manager
  • Business Group: GCG
  • Function / Group: Campaign Management
  • Department: India DM
  • Location: Chennai

Role & Responsibilities:

Business / Department Objectives:

  • Apply advanced data analytics techniques to come up with right offers for the customers at right time and through the right channel.

Core Responsibilities:

  • Campaign Delivery Management
  • Work with product managers to generate the list of right set of customers for new campaigns
  • Campaign Performance Evaluation and Insight
  • Stakeholders Management

Day-to-Day Responsibilities:

  • Understand data requirement from the business users and translate the business requirements into technical requirements
  • Follow campaign gating criteria and include only qualified campaigns in next month delivery calendar
  • Coordinate with e-Biz, Marketing and Product team and publish campaign delivery calendar and execute the campaigns as per the calendar
  • Constantly engage with the business contact to ensure that the deliverables meet the requirements to the recipient’s satisfaction
  • Coordinate with other business functions including technology, credit risk and business teams
  • Build strong understanding of Citi systems and databases, data available in datamart & Production Server within the team
  • Collect customer feedback , track campaign performance and recommend necessary changes in campaign design and customer targeting to improve the campaign effectiveness
  • Maintain and support Next Gen Customer Engagement Platform – Covenant 
  • Publish a periodic summary of campaigns executed – including response rate and value generated and identify opportunities for improving campaign targeting precision and ROI

Key Deliverables:

  • Campaign Delivery Calendar
  • Generate Campaign leads as per requirement
  • Campaign Performance Tracking Report
  • Recommendation to improve campaign effectiveness
  • Reusable utilities to build programs for new campaigns in a very short time

Percentage of Travel: No

Qualifications

Education:

  • BE / MS / MCA from a reputed institute

Experience:

  • 5-8 years

Certifications:

  • (Preferred) SAS Certification is desirable

Skills:

  • Sales Force, SAS / Business Intelligence Tools, MS Office, DBMS Concepts, Project Management
  • Pyspark/Hive Skills good to have

Other:

  • Banking, Campaign Management

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Job Family Group:

Decision Management

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Job Family:

Data/Information Management

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Time Type:

Full time

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Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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