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Citibank Berhad - Digital Sales & Marketing Manager

Locations: Kuala Lumpur, Kuala Lumpur Job Function: Marketing Employee Status: Regular Job ID: 20161110

The Digital Marketing Specialist is a strategic professional who stays abreast of developments within own field and contributes to directional strategy by considering their application in own job and the business. Recognized technical authority for an area within the business. Requires basic commercial awareness.There are typically multiple people within the business that provide the same level of subject matter expertise. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Significant impact on the area through complex deliverables. Provides advice and counsel related to the technology or operations of the business. Work impacts an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family.

Responsibilities:

  • Analyze diverse datasets and package results for internal clients
  • Generate insights through data and create a compelling story
  • Package insights effectively for a broader audience
  • Run weekly and monthly reports and communicate results to the rest of the team/company
  • Create client facing reports and present report findings
  • Own a data project (area of expertise) from beginning to end
  • Create quarterly summaries of the business performance
  • Work closely with Senior Digital Analysts in the team and 3rd party vendors
  • Own the public website citiprivatebank.com
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

  • 6-10 years of experience
  • Analytic process, from inception to execution to presentation
  • Some statistical analytic experience, including controlled experimental design and simple modeling; Modern web and digital analytics including reporting with SiteCatalyst, tagging processes including marketing/campaign coding, digital marketing, and site performance metrics
  • related experience, ideally in the digital, consumer packaged goods marketing or advertising area
  • Familiarity with analytical, reporting, business writing and project management skills
  • Ability to communicate well with stakeholders, both verbally and in written work
  • Effective time management skills, the ability to manage multiple projects, meet deadlines
  • Excellent knowledge of Excel, Power Point, Sitecatalyst required
  • experience with more advanced modeling and machine learning helpful some knowledge of SQL would be a plus

Education:

  • Bachelor's/University degree, Master's degree preferred

Key Responsibilities:

  • Lead the digital acquisition sales strategy, and implement best-in-class practices across paid and owned channels
  • Deliver against sales targets, and grow sales volumes for varied lines of business that depend on digital through different phases of the buying journey
  • Implement and measure campaigns to maximize channel performance across acquisition and cross-sell
  • Actively manage the funnel performance leveraging a data-first approach. Understand fall-out points throughout the conversion funnel and develop initiatives to increase yield and scale volume
  • Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen sizes
  • Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
  • Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)
  • Deliver key insights to business partners to continue to grow current and new portfolios
  • Lead a mobile-first approach, and design customer-centric digital sales experiences
  • Build a center of excellence and implementation for Asia and EMEA markets for continuous enhancements of the customer buying/application experience through personalization and optimization
  • Partner with data management platforms, information security teams and decision management teams across teams in Asia and EMEA
  • Partner with the marketing and product teams to engineer a communication framework relevant and impactful to the customer
  • Build relationships with, and leverage key media platforms across Asia and globally

Knowledge/Experience/Technical skills:

  • 9+ Years’ experience in Digital Marketing, Media and Sales
  • Digital sales/e-commerce experience is preferred
  • Expert knowledge in Digital paid media including PPC, Display, Affiliates and Social
  • Experience leveraging web traffic (Google Analytics, Adobe Site Catalyst, etc.) and personalization/testing platforms (Adobe Target) tools
  • Strong understanding of martech/adtech stacks tools and capabilities necessary to work with big data across the organization
  • Demonstrated ability to deliver results that is timely, relevant and effective, and strong people and project management skills
  • Experience managing large and complex projects across multiple countries and time zones
  • Be comfortable with getting into and working on detailed plans to drive speed of execution while staying focused on quality and sustenance of output
  • Exemplary leadership skills to be able to lead, influence and partner with teams across the organization to drive this new strategy and framework
  • Asia market experience necessary
  • Strong relationship building skills & experience of working in a matrix organization will be considered an advantage

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Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - MY

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Time Type :Full time

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Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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