Skip to main content



The health and safety of our colleagues and candidates for employment are our highest priority. Accordingly, Citi continues to monitor the COVID-19 situation closely. We have implemented precautionary measures across our firm globally, including conducting all candidate interviews virtually on a temporary basis until further notice where needed.

Consumer Bank - VP, Segment Project Management

Job Req ID 21314146 Primary Location Kowloon, Hong Kong SAR Job Category Product Management and Development
Apply Now


  • Develop best-in-market value propositions for digital value proposition (Citi Plus) to support the strategic growth of emerging affluent segment, through client research and competitor gap analysis
  • Champion of new acquisition initiatives from concept, design, development to delivery with an aim to elevate client acquisitions of digital value proposition (Citi Plus) with relevant offers & value propositions and revamped client journeys 
  • Drive compelling client experience along onboarding & engagement journeys across channels to improve engagement, NPS and client referrals (e.g. status update enablers across RAO, MGM, Offshore Referrals and Gift Fulfilments)
  • Identify and formulate partnership strategy that can create differentiated client benefits & privileges for digital value proposition (Citi Plus)
  • Develop the product bundle propositions for retail and card/ loan/ mortgage to amplify the cross-selling opportunities and total wealth proposition to clients
  • Explore sub-segmentation strategy to develop persona-based propositions and deepen the portfolio engagement 
  • Work with product, channel & sales management teams to re-define the product, servicing and cross-selling strategy for the more sizeable and cross sell
  • Work closely with the regional team to pilot initiatives for the region


  • University degree holder in Business Administration or related discipline
  • Minimum 10 years of working experiences in banking or financial industry, preferably in Affluent Segment Management, and/or Product Marketing
  • Knowledge of marketing technique and banking knowledge is essential
  • Be open-minded with creative thinking mind-set
  • Strong independence and leadership with passion to make things happen
  • Self-motivated, independent, passionate, result-oriented and able to work under pressure with multiple deadlines
  • Strong communications skills in English, Cantonese and Mandarin


Job Family Group:

Product Management and Development


Job Family:

Market Segments and Services


Time Type:

Full time


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

Apply Now
  • Join our team
    of 200,000+
    strong diverse employees

  • Socially minded employees volunteering in communities across 90 countries

  • Meaningful career opportunities thanks to a physical presence in over 98 markets

We foster a culture that embraces all individuals and encourages diverse perspectives, where you can make an impact and grow your career. At Citi, we value colleagues that demonstrate high professional standards, a strong sense of integrity and generosity, intellectual curiosity, and rigor. We recognize the importance of owning your career, with the commitment that if you do, we promise to meet you more than half way.

Saved Jobs

You have no saved jobs

Previously Viewed Jobs

You have no viewed jobs