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AVP, Marketing, Citi Commercial Bank

Job Req ID 23631823 Location(s) Kowloon, Hong Kong SAR Job Category Marketing
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The Marketing Manager provides full leadership and supervisory responsibility. Provides operational/service leadership and direction to team(s). Applies in-depth disciplinary knowledge through provision of value-added perspectives or advisory services. May contribute to the development of new techniques, models and plans within area of expertise. Excellent communication and diplomacy skills are required. Generally has responsibility for volume, quality, timeliness of end results and shared responsibility for planning and budgets. Work affects an entire area, which eventually affects the overall performance and effectiveness of the sub-function/job family. Full supervisory responsibility, ensuring motivation and development of team through professional leadership to include duties such as performance evaluation, compensation, hiring, disciplinary and terminations as well as direction of daily tasks and responsibilities.


  • Own the creation, production and distribution of client communications such as letters, talking points, e-mails, forms, FAQs, brochures and sales collateral. Responsible for writing, producing, and distributing all client facing materials detailed below.
  • Development of client communications for core consumer lines of business. Development of written content, editing and implementing a wide range of customer servicing and marketing materials including letters, e-mails and forms.
  • In addition, this role will include the creation, development and production of sales collateral and marketing materials such as brochures, fact sheets, and sales presentations, investment products marketing materials and specialized publications.
  • Ensure consistent messaging through the creation of talking points, scripts, and FAQs for customer service and client-facing employees, managing and implementing all direct mail campaigns for existing clients and ensure that the business complies with regulatory requirements and regulators’ mandates.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.


  • 5-8 years of relevant work experience
  • Excellent written and verbal communication skills
  • ability to meet tight deadlines, manage multiple projects at once, and work well under pressure
  • Detail and customer-service oriented
  • Ability to work well independently, as well as part of a team, and interact with all levels of management
  • Excellent interpersonal skills to negotiate and influence
  • Advanced knowledge and experience with Microsoft Office
  • Profound ability to multi-task and prioritize among several projects and initiatives
  • Working cross-functionally and experience with ambiguity and managing complexities
  • Excellent digital marketing competence across search, display, paid media and measurement


  • Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.


Job Family Group:



Job Family:

Marketing Generalist


Time Type:

Full time


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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