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Assistant Branch Manager, Assistant Vice President

Job Req ID 21356028 Primary Location Kowloon, Hong Kong SAR Job Category Consumer Sales
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The Assistant Branch Manager is an intermediate management level position responsible for providing full leadership and direction to a team of employees in an effort to grow sales and client base in coordination with the consumer sales team. The overall objective of this role is to grow sales, build customer loyalty and recommend the development of business strategies or initiatives and may include the management of activities by external organizations, and the direct management of individuals and sales teams.


  • Assist Branch Manager in developing, driving and implementing customer centric initiatives; handle customer issues and provide recommendations for improvement
  • Acquire New-To-Bank customers and generate referrals through execution of sales activities (via calls, walk-ins, and visits)
  • Monitor market and customers, assist in product launches and development / implementation of marketing programs, and build working relationships within the community to advance the strategic vision of Citi and create opportunities for growth
  • Provide back-up support to branch staff to maintain smooth operations within the branch
  • Assist in managing branch credit management and delinquency control; perform credit evaluation and loan approval on all unsecured and secured lending product applications
  • Develop, communicate and implement strategy to sustain current and generate new full investments and wealth management accounts
  • Provide coaching, ensure team has necessary operational/technical skills, and guarantee team has knowledge to meet service standards and individual sales goals
  • Conduct daily and weekly planning of sales activities, and ensure operational/compliance activities are completed
  • Perform supervisory duties including performance evaluations, compensation, hiring, disciplinary and terminations
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.


  • 5-8 years of relevant experience required
  • Previous experience in financial services and management preferred
  • Demonstrated people management, communication and problem-solving skills
  • Consistently demonstrates clear and concise written and verbal communication skills
  • Consistently demonstrates analytic skills


  • Bachelor's Degree/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.


Job Family Group:

Consumer Sales


Job Family:

Branch Sales


Time Type:

Full time


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

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View the EEO Policy Statement.

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