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US Personal Banking, Creative Director Visual - SVP - Hybrid

Job Req ID 23702790 Location(s) Irving, Texas; Wilmington, Delaware; O'Fallon, Missouri; Jacksonville, Florida; Schaumburg, Illinois; Charlotte, North Carolina; Atlanta, Georgia; New York, New York Job Type Hybrid Job Category Marketing
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Citi’s US in-house creative agency is looking for a Creative Director to lead its vision and strategy for lower funnel marketing, overseeing the development of high-volume email, direct mail and other targeted marketing assets.

This position requires a proven record of success in leading copy and design through branding initiatives in an agency environment.

The key characteristics for this position are:

  • Dedicated leader – Managing Design and Copy Leads to implement a consistent and unified experience across marketing assets

  • Client advocate – Ensuring all assets produced in-house align with business goals and keep client progress front of mind

  • Strategic visionary – Identifying and onboarding key talent to further grow the agency’s offerings

  • Accessibility expert – Advising on Americans with Disabilities Act (ADA) guidelines as they pertain to marketing assets; providing a consistent and successful experience to all customers, regardless of ability

  • Continuous learner / Influencer – Promoting continued education to the team, introducing fresh ideas and providing mentorship to help retain and grow in-house talent

  • Collaborative partner – Partnering with stakeholders and execution partners to equip the team with best practices and the latest guidelines for delivering top tier creatives

  • Brand strategist – Maintaining a keen eye and strategizing the most effective methods of implementing brand guidelines to ensure a consistent look and feel that promotes the client's core principles

Key Responsibilities:

The primary responsibility of the in-house agency is to provide their partners with innovative and dynamic assets that adhere to brand guidelines, the client's central messaging and ADA compliance.

The Creative Director: Visual is specifically responsible for:

  • Leading a team of Design Leads, Copy Leads, designers and copywriters to ensure consistency through lower funnel marketing channels (email, direct mail, web banners, etc.)

  • Presenting to senior leadership; clearly explaining strategy and impact of the team’s involvement

  • Providing innovative, out of the box input when reviewing complex creatives

  • Conducting brainstorming sessions in a team setting to continually improve the user experience and performance results on deliverables

  • Participating in project kickoff meetings, performing internal reviews and joining client presentation calls to lead the team in delivering high quality assets

  • Demonstrating Citi’s purpose of making every client’s progress our passion


  • 8+ years of leadership experience, including a creative background (copy, design, etc.)

  • Agency experience (in-house agency experience is a plus)

  • Mastery of Adobe Creative Cloud

  • A proven history of design fundamentals (including typography, color theory, brand adherence, and critical thinking with regards to creative application)

  • Experience with ADA compliance as it pertains to marketing collateral

  • Strong presentation skills and the ability to clearly and effectively discuss projects

  • Successful experience partnering with internal clients and senior leaders

  • Excellent organizational skills and the ability to keep track of multiple key priorities

  • Ability to adhere to a process calendar

  • Ability to successfully collaborate with local and remote team members

  • A BA or higher in marketing or a related field

  • Mac literacy


Job Family Group:



Job Family:

Communication & Creative Services


Time Type:

Full time


Primary Location:

Irving Texas United States


Primary Location Salary Range:

$144,480.00 - $216,720.00


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

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