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SVP< Digital (CBOL, MBOL and Push notification) Marketing Delivery Channel Lead

Locations: Irving, Texas, New York, New York Job Function: Marketing Employee Status: Regular Job ID: 20204319

The Digital Channel Group Manager is accountable for management of complex/critical/large professional disciplinary areas. 

Responsibilities:

  • Develop and lead the strategy for driving digital engagement, customer satisfaction, and revenue by delivering the right offers and communications to our existing customers at the right time through more personalized content and smarter targeting using customer interactions
  • Oversee the execution of digital campaigns channels managers to ensure campaigns are executed in a timely manner in order to support the USCM goals while adhering to all Citi compliance and controls standards (MCRA, CBORC, etc.)
  • Manage the various USCM requests for in channel execution with revenue goals through the use of data while balancing capacity across all delivery teams that support the digital channels.
  • Partner closely with the technical platform teams (SOM + Aprimo) to ensure campaign execution is as seamless as possible both to ensure hurdles to negatively impact execution and ultimately revenue and continue to drive process improvement to deliver more effectively and efficiently
  • Partner with DM channel team to ensure optimization of the existing placements for both CBOL and MBOL across cards and retail. Additionally, partner to bring test opportunities to both marketing as well as digital partners to test into new placements to further expand marketing opportunities in the digital ecosystem
  • Ensure marketing partners have the right access and training to best execute their programs in the digital channel
  • Build partnerships across USCM, USCA, USCD to ensure the digital ecosystem is best positioned to support marketing efforts
  • Full management responsibility of a team or multiple teams, including management of people, budget and planning, to include performance evaluation, compensation, hiring, disciplinary actions and terminations and budget approval.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.


Qualifications:

  • 10+ years of experience in an omni channel digital marketing role or related field
  • Applies in-depth understanding of the business impact of technical contributions.

  • Strong commercial awareness is a necessity. 

  • Excellent communication skills required in order to negotiate internally, often at a senior level.

  • Some external communication may be necessary.

  • Self starter with ability to manage a team and channel end to end

  • Education:

  • Bachelor’s/University degree, Master’s degree preferred


This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - US

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Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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