Skip to main content



The health and safety of our colleagues and candidates for employment are our highest priority. Accordingly, Citi continues to monitor the COVID-19 situation closely. We have implemented precautionary measures across our firm globally, including conducting all candidate interviews virtually on a temporary basis until further notice where needed.

Marketing Content Implementation Lead, AEM

Job Req ID 22532162 Location(s) Irving, Texas; Wilmington, Delaware; Jacksonville, Florida; New York, New York; Elk Grove Village, Illinois Job Category Marketing
Apply Now

The Marketing Content Implementation Lead will support Citi’s digital marketing automation and personalization efforts leveraging Adobe Experience Manager (AEM) to engage with new and existing customers/clients. By implementing AEM, the specialist will support the execution of marketing plans through ideation, authoring, demonstration and reporting/analysis, as needed. The specialist will support the implementation of dynamic marketing content across multiple platforms, including meticulous focus on controls and required approvals to ensure flawless execution. As Implementation lead, a strong understanding of how to design A/B and multivariate Marketing tests, preferably using an automated testing tool (e.g., Adobe Target) is required.This role will partner closely with colleagues within the Marketing/IT/Digital organization.

Job Responsibilities

  • Coordinate with cross-functional teams like marketers, designers, developers, copywriters and business leads to define, plan, and author consumer-centric digital experiences & campaigns in AEM.
  • Operate in AEM daily to create content fragments, apply meta-data and support authors in building marketing assets via online channels, email and offline channels.
  • Provide reporting, analysis, and recommendations throughout and at the conclusion of campaigns, based on milestones, success metrics and reporting requirements.
  • Support marketing test design with setting a hypothesis, selecting KPIs and goals, gathering requirements, defining test execution strategy, and measurement.
  • Work closely with marketing and design / creative leads to plan, design and launch A/B and multivariate marketing tests using automated testing tool.
  • Define campaign workflows, including validation rules, triggers, alerts, and automated responses.
  • Work cross-teams to identify related system or field needs to drive dynamic content; tagging and coding content and links for multi-channel tracking.
  • Own day-to-day project management, providing thought leadership and impactful recommendations on strategies to deploy AEM; independently create and maintain project schedules.
  • Lead discussions with business stakeholders to define requirements, map processes, plan, stand up pilots and launch.
  • Develop deep trust-based advisor relationships with key stakeholders and ensure high rating on ‘customer satisfaction’ inquiries.
  • Scope problems, identify major issues and actionable opportunities, help design solutions, and quantify potential impact.


  • 5+ years of digital marketing experience as a producer, program manager, project manager or designer in an agile marketing environment
  • 4+ years of experience working in CMS tools (preferably AEM) and Digital Asset Management
  • Deep knowledge of AEM as a product, its architecture, product lifecycle and a strong understanding of AEM build and deployment procedures
  • Experience with applying metadata to assets and governing refresh cadence
  • 2+ years of experience working Adobe Target and good understanding of Adobe Marketing Cloud technologies - designing and orchestrating marketing tests (A/B, multi-variate)
  • Understanding and experience of using analytical concepts and statistical techniques like hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations for business units
  • Adequate knowledge of data collection methods with strong analytical and critical thinking a plus
  • Demonstrated ability to communicate, collaborate and synthesize feedback across multi-disciplinary teams such as product, strategy, marketing and / or creative teams
  • Demonstrated ability to own multiple projects simultaneously, prioritize and meet deadlines
  • Experience with Jira, Confluence, and / or a Marketing workflow management tool (e.g., Aprimo)
  • Excellent written and verbal communication skills to work across multiple teams
  • Experience with implementing or supporting dynamic content governance structures and/or decision engines /offer engines to drive personalized messaging
  • Ability to demonstrate partnership and a will to win while driving success
  • Proficiency in Microsoft Office products


  • Bachelor’s/University degree, Master’s degree preferred


Job Family Group:



Job Family:

Digital & Social Media Marketing


Time Type:

Full time


Primary Location:

Irving Texas United States


Primary Location Salary Range:

$106,630.00 - $159,940.00


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting


Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.

Apply Now
  • Join our team
    of 220,000+
    strong diverse employees

  • Socially minded employees volunteering in communities across 90 countries

  • Meaningful career opportunities thanks to a physical presence in over 95 markets

We foster a culture that embraces all individuals and encourages diverse perspectives, where you can make an impact and grow your career. At Citi, we value colleagues that demonstrate high professional standards, a strong sense of integrity and generosity, intellectual curiosity, and rigor. We recognize the importance of owning your career, with the commitment that if you do, we promise to meet you more than half way.

Saved Jobs

You have no saved jobs

Previously Viewed Jobs

You have no viewed jobs