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Career Opportunity

Digital Marketing Lead Analyst

Locations: Irving, Texas, Jacksonville, Florida Job Function: Product Management and Development Employee Status: Regular Job ID: 20162615

Digital Marketing Lead Analyst will join the Existing Customer Omni-Channel Audience Management team, with specific focus on managing our hosted micro-sites and offer fulfillment landing pages.

Position will manage special project requirements, marketing package development, waterfall evaluation and manage offer implementation across a variety of online and offline channels.  The Digital Marketing Lead Analyst will also provide insight-driven recommendations to enhance strategies and drive process efficiency across the organization. Position is responsible for working closely with Senior Management/Director/Supervisors on all group level recommendations.

Role requires interaction with cross-functional, cross-geographic team members within the Citi Branded Cards organization, requiring understanding of Business goals and drivers, and the ability to consult on technical design with non-technical audiences. Additionally, role has direct oversight of day to day operations of a critical list processing vendor and strong integration with internal IT teams. The ability to bridge English strategy to technical implementation is critical.

Key Responsibilities

The Digital Marketing Lead Analyst responsibilities include:

Organizational Scope, Accountability & Strategic Leadership

  • Manages offer targeting and implementation across multiple online and offline channels within one or more functional specialties. 
  • Educate marketing partners on new toolsets, and help develop and implement best-in-class customer centric campaign strategies. 
  • Provide insight driven recommendations to optimize strategies and enhance operational process components.


  • Working knowledge of omni channel, customer centric marketing techniques. 
  • Strong working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques. 
  • Experience driving sophisticated exploratory data analysis and provides results to Business Partners.

Influence / Collaboration

  • Interacts with cross-functional areas at the Functional Specialty level. 
  • Primary liaison with the Marketing Program Managers, Decision Management, and Risk to develop sound Business Requirements and work through the business needs to ensure successful project completion. 
  • Oversee List Processing Vendor team to support successful campaign execution. 
  • Strong Collaboration, acting as an internal consultant with campaign design and requirements
  • Active participation in Strategy meetings and daily Scrums

Judgment / Decision Making

  • Understands impact/implications of issues/events within the marketing segments and other areas within the Global Information Management Group. 
  • Works with considerable latitude for decision making in setting priorities under area of responsibility. 
  • Applies knowledge, experience and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques.  


  • 6-10 years of experience in a digital or database marketing role, preferably in financial services. 
  • 6-10 years of strategic business analysis; aptitude in displaying and communicating data analysis and results within a CRM focused environment, leveraging a robust campaign management software toolset.
  • Experience with Direct Marketing of credit card offers across digital/online channels and traditional offline channels preferred.
  • Understanding of legal, regulatory environment and experience within a highly controlled environment preferred.
  • Experience with consumer lending or 3rd party marketing preferred.
  • Experience with digital marketing and vendor management preferred.
  • Acumen working in a technical environment to solve business related problems. 
  • SQL required and SAS experience is a plus.
  • Experience analyzing marketing efforts, including dashboard reporting and MIS.
  • Optimization experience a plus.
  • Salesforce Marketing Cloud experience a plus.
  • Content Management System experience a plus
  • Website Management experience a plus
  • Digital Marketing and Email Deployment experience a plus.


  • Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.


Grade :All Job Level - All Job FunctionsAll Job Level - All Job Functions - US


Time Type :Full time


Citi is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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