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Digital Acquisition Group Manager (Hybrid)

Job Req ID 23680695 Location(s) Irving, Texas; Wilmington, Delaware; Jacksonville, Florida Job Type Hybrid Job Category Marketing
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We are currently searching for an AudienceManagement Capabilities and Operations Group Manager with an analytical, strategic, technical,and operational mindset to join our Marketing Information Management team. This person will lead a team responsible for driving the development and operation ofaudience management capabilities and campaigns.

A key tenet of this role is to help develop a cohesive omnichannel marketing campaign execution and syndication strategy and evangelize and drive adoption of the same across the USConsumer business. This position will work directly with a variety of constituents including Marketing Strategy, Media, Decision Sciences, Risk Management, Technology and Legal/Compliance to prioritize, align and deliver marketing covering all marketing channels.

Lastly, this position will be responsible for contributing to marketing and advertising capabilities R&D and supporting the roadmap for implementation in a strategic way. You will contribute to the capabilitiesutilization through the delivery of a sound operationalization strategy and execution plan.

You can expect to lead a team responsible for:

  • the strategy and execution of growing and maintaining the cross-channel digital audience management practice that enables Citi’s paid media strategies (OTT, LTV, CTV, online video, programmatic display, and paid search).

  • creating and delivering the features roadmap of our Credit Prequalification Decision Engine, our Prelogin Onsite Personalization Engine, our Prospect Email Capabilities, and our Paid Media Capabilities.

  • day to day operations of our onsite personalization product/offer decision engine.

  • working intag management, audience management, clean room & media measurement platforms.

  • contributing to Citi’s AdTech and MarTech strategy through capabilities assessment and management.

  • operating in a cross-discipline environment that interacts with subject matter experts across media,marketing, analytics, marketing operations, legal, finance and technologyteams.

  • creationof project status dashboards and tracking updates with internal and external stakeholders.

  • adhering to strict compliance and regulatory controls; maintainingaccuratedocumentation and QA/QC; creating a risk-free, efficient process which streamlines execution in an error-free environment.

As the leader of the team, you will:

  • foster and develop key stakeholder relationships to understand business needs and wants; drive audience management capabilities strategy and operations.

  • mentor and guide direct reports in their development and growth by outlining accountabilities and guiding opportunities for development within new and existing projects.

  • create and deliver on yearly team goals, mentor personal goal development of the team.

  • own budgeting and expense managementofcampaign management and ad tech platforms

  • manage and oversee vendor partner engagement.

This describes you:

  • You have a passion for how, when, and why a consumer engages within a digital medium and how this engagement is related to exposure/interaction in other forms of media.

  • You are a nuts-and-bolts person who likes to build capabilities and understand how everything is put together.

  • You are a natural born leader that people want to follow.

  • You have a positive approach to challenges and view them as opportunities, not obstacles.

  • You constantly want to look under the hood and do not mind getting your hands dirty.

  • You are a strategic thinker, enjoy building a business plan and championing adoption.

  • You are organized, detail oriented and can multitask in a fast-paced and challenging work environment.

  • You excel at process and quality control management, and you have a clinical attention to detail.

  • You are a good problem solver and can utilize quantitative and qualitative thinking.

  • You are comfortable working in a team environment supporting multiple stakeholders.


  • Bachelor’s degree required in a business or technical field.

  • A minimum of 3 years of experience in marketing capabilities ortechnology implementation.

  • A minimumof 2-3 years leading a team of direct reportspreferred.

  • Experience in data-driven paid media strategies and measurement.

  • Experience in amarketing operations role.

  • Strong demonstration of development and communication of senior management level presentations.

  • The abilityto work in a fast-paced, task-focused, team environment involving technical and non-technical individuals is essential.

  • Strong initiative and self-starting approach, and ability to operate effectively in an organizational climate of frequent change.

  • Expertly manage internal and third-party stakeholder relationships.


Job Family Group:



Job Family:

Digital & Social Media Marketing


Time Type:

Full time


Primary Location:

Irving Texas United States


Primary Location Salary Range:

$139,690.00 - $209,530.00


Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

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