Digital Acquisition Group Manager (Hybrid)

You can expect to lead a team responsible for:

• the strategy and execution of growing and maintaining the cross-channel digital audience management practice that enables Citi’s paid media strategies (OTT, LTV, CTV, online video, programmatic display, and paid search).

• creating and delivering the features roadmap of our Credit Prequalification Decision Engine, our Prelogin Onsite Personalization Engine, our Prospect Email Capabilities, and our Paid Media Capabilities.

• day to day operations of our onsite personalization product/offer decision engine.

• working intag management, audience management, clean room & media measurement platforms.

• contributing to Citi’s AdTech and MarTech strategy through capabilities assessment and management.

• operating in a cross-discipline environment that interacts with subject matter experts across media,marketing, analytics, marketing operations, legal, finance and technologyteams.

• creationof project status dashboards and tracking updates with internal and external stakeholders.

• adhering to strict compliance and regulatory controls; maintainingaccuratedocumentation and QA/QC; creating a risk-free, efficient process which streamlines execution in an error-free environment.

As the leader of the team, you will:

• foster and develop key stakeholder relationships to understand business needs and wants; drive audience management capabilities strategy and operations.

• mentor and guide direct reports in their development and growth by outlining accountabilities and guiding opportunities for development within new and existing projects.

• create and deliver on yearly team goals, mentor personal goal development of the team.

• own budgeting and expense managementofcampaign management and ad tech platforms

• manage and oversee vendor partner engagement.

This describes you:

• You have a passion for how, when, and why a consumer engages within a digital medium and how this engagement is related to exposure/interaction in other forms of media.

• You are a nuts-and-bolts person who likes to build capabilities and understand how everything is put together.

• You are a natural born leader that people want to follow.

• You have a positive approach to challenges and view them as opportunities, not obstacles.

• You constantly want to look under the hood and do not mind getting your hands dirty.

• You are a strategic thinker, enjoy building a business plan and championing adoption.

• You are organized, detail oriented and can multitask in a fast-paced and challenging work environment.

• You excel at process and quality control management, and you have a clinical attention to detail.

• You are a good problem solver and can utilize quantitative and qualitative thinking.

• You are comfortable working in a team environment supporting multiple stakeholders.

Qualifications:

• Bachelor’s degree required in a business or technical field.

• A minimum of 3 years of experience in marketing capabilities ortechnology implementation.

• A minimumof 2-3 years leading a team of direct reportspreferred.

• Experience in data-driven paid media strategies and measurement.

• Experience in amarketing operations role.

• Strong demonstration of development and communication of senior management level presentations.

• The abilityto work in a fast-paced, task-focused, team environment involving technical and non-technical individuals is essential.

• Strong initiative and self-starting approach, and ability to operate effectively in an organizational climate of frequent change.

• Expertly manage internal and third-party stakeholder relationships.