Vice President, Portfolio Marketing Manager
Citi Retail Services (CRS) is a leader in the payments industry. CRS manages 43 million customer accounts via long-standing partnerships with industry leaders including Sears, Macy’s, The Home Depot and Best Buy. Via these relationships, CRS generates $45Bn in managed assets. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services and payment systems that address clients’ evolving needs. Integral to CRS success is the introduction and management of innovative programs, products and solutions through strong partnerships and dedicated employees who are committed to excellence. Attracting market-leading talent is a priority within CRS, and the combination of financial strength and broad product scope provides rewarding opportunities for outstanding professionals to excel in a dynamic, collaborative and fast-paced environment.
The Specialty Partner Group (SPG) CMO team is a key business unit within the Citi Retail Services marketing organization, focused on driving partner and Citi generated marketing initiatives across multiple portfolios. The VP – Portfolio Marketing Manager will lead the marketing strategy and program delivery for a key SPG portfolio. The Portfolio Marketing Manager is responsible for leading the development of short and long-term strategic credit marketing plans to drive new accounts, sales, receivables and revenue growth. Core responsibilities include: (1) Ownership of the Annual Plan Of Record in partnership with key clients inclusive of campaign strategies, communication sequencing, segmentation and offers to drive growth, (2) collaborating with the partner to develop marketing plans focused on delivering against KPIs, (3) management of creative agency to develop best-in-class marketing communications, (3) driving initiatives to market through partnership with cross-functional teams, (4) integrating with Credit Risk and Decision Management to drive targeting opportunities, (5) adherence to all legal, compliance, and control requirements, and (6) assessing performance and sharing learnings. The incumbent will serve as a primary day-to-day contact with Citi’s Partner Management team, internal cross-functional teams, as well as the Partner to drive new accounts and usage that will generate profitable sales for both the Citi and for the Partner.
A successful Portfolio Marketing Manager will possess the following:
Strong interpersonal and communication skills, alongside the proven ability to collaborate and influence cross-functional stakeholders and partners
Curiosity and passion about marketing, staying abreast of industry news, best practices and emerging trends
Ability to use data to proactively identify opportunities for driving new accounts/sales to meet the goals of our partners in addition to thinking outside of the box for opportunities
Action-oriented who pushes self and others to achieve the best possible experience for our customers
Adaptable qualities including learning on the fly and open to change
Ability to work and excel in a virtual work environment where management, peers and clients may not be in the same physical location
Be a Growth champion within the business.
Build annual engagement plan of record to drive retail and credit sales growth, with ongoing monitoring of key program performance indicators, including sales, receivables and revenue.
Develop program strategy and provide marketing leadership to cross-functional teams and external agencies to successfully implement integrated marketing plans designed to optimize account acquisitions and drive profitable sales.
Closely align with Partner Management team to develop shared goals and objectives, define priorities, and deliver consistent voice to partners.
Work closely with Business Operations and Marketing Technology to identify opportunities to modify program strategies to streamline execution and reduce time to market.
Collaborate with digital team to drive incremental sales through low-cost online channels.
Maintain oversight of marketing campaigns and key deliverables of credit marketing initiatives across teams.
Facilitate / lead strategic and tactical marketing discussions with Partners.
Create presentations and other documentation for both external Partner meetings as well as internal reviews.
Develop and maintain portfolio marketing calendars.
Manage annual financial budget for applicable programs, including monthly forecast, and budget reconciliation.
Collaborate with Decision Management to monitor / analyze campaign performance effectiveness as well as portfolio analytics and trends to recommend future campaign / testing strategies.
Review program performance and recommendations with Partners and drive strategic discussions regarding new initiatives.
Partner with marketing colleagues to share best practices and ensure alignment across businesses.
Leverage research and insights tools to make informed decisions, including initiating studies and sharing relevant insights with partners.
Monitor process control points and governance requirements.
Ensure adherence to all business and regulatory requirements, including Legal, Fair Lending, Risk, and Compliance.
Key Collaboration Points
In order to ensure executable growth strategies, this position will partner with the following teams:
Marketing Business Operations
Operations & Technology (O&T)
Compliance, Legal and Fair Lending
Chief Operating Office and PMO
Business and Technical Requirements
Knowledge of private label and/or co-brand credit card marketing programs and performance drivers; understanding of credit P&L
Ability to analyze / interpret data and leverage that data to develop smart marketing strategies
Experience leveraging multiple marketing channels to maximize ROI
Track record of successfully managing complex marketing programs in a highly matrixed team environment
Partner / client-facing experience
Strong understanding of marketing principles with solid understanding of digital channels
Bachelor’s degree required, MBA in Business, Marketing or Marketing Management preferred
Strong team player; ability to lead, partner and negotiate with cross functional team to successfully deliver results
Demonstrated ability to deal with ambiguity and prioritize and manage projects
Ability to lead cross-functional team (including CMO, Business Operations, Decision Management, Finance, IT)
Strong written, verbal, and interpersonal communication skills
Solid project management skills with strong attention to detail
Promotes a strong culture of teamwork across organizational boundaries
Awareness of regulatory environment and impact on credit card marketing
Ability to successfully interact with and influence various levels within the organization, including Senior Management and external client partners
Strong team player; ability to lead, partner and negotiate with cross functional teams and across organizational boundaries to successfully deliver client needs
Strong communication skills and ability to communicate at all levels of the organization
Proactive, positive, “can do” attitude
High level of accountability
Creative problem-solving skills
Critical, strategic thinker with an ability to identify ways to improve processes, programs, etc.
Good business judgment and acumen
Customer centric with ability to balance both customer benefits and business financials
Intellectually curious, proactively seeking and developing new opportunities
Ability to prioritize and manage projects
Travel Requirements: 10%
Job Family Group:Marketing
Job Family:Marketing Program Management
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